Facebook advertising is a powerful feature for online business owners to grab potential markets on Facebook. A specific book entitled the Ultimate Guide to Facebook Advertising Fourth Edition, pdf, ebook, and free download by Perry Marshall will guide you to learn about this service deeper, including the formula for successful video ads, boost Facebook Ads, and many more.
Table of Contents
Book Description
This book is for advanced business owners who use Facebook Ads to boost their sales. The content of the book leads you to learn more about the effects of your ads on the customers. Let’s say why some Facebook users decide to click your ads and some others don’t. You will also learn what Facebook users who click the ads after 10 seconds, 10 minutes, and even after a few weeks. This book is also good for those who want to maximize ad ROI, create custom audiences, or even get your first 100 conversions. The author will also show you the way to set your page 5 to 10 percent more effectively than before. The more traffic you get, the more conversions you can get. Video ads can be one of the most powerful methods to attract traffic. But you should know how to set the video to become effective advertising.
Book Details
Publisher: Entrepreneur Press
Publication date: October 27, 2020
Language: English
Print length: 376 pages
Item Weight: 1.9 pounds
Dimensions: 8 x 1 x 9.8 inches
Table of Content
PREFACE
Facebook Still Owns Planet Earth
Is Facebook Good or Bad?
Facebook Has Redefined Advertising for 21st Century Users
Your Mission, Should You Choose To Accept It
Introduction to Bob Regnerus
INTRODUCTION
Read This First—How to Use the Ultimate Guide to Facebook Advertising
CHAPTER 1
A Master Class in Fundamentals
Marketing Funnels Transform Strangers into Friends and Customers
How to Move Your Customer from Zero to Total Awareness
The Customer Awareness Timeline
Three Pillars of Advertising Success
CHAPTER 2
Creating Your Business Page and Setting Up Business Manager
Creating Your Business Page
Creating Your Business Manager Account
CHAPTER 3
Retargeting Technology to Convert More Prospects into Customers
The Power of Retargeting
Retargeting Turns Losing Campaigns into Winners
Creating a Successful Retargeting Campaign
Retargeting Principles for Optimal Performance
The Facebook Pixel Is the New Way to Build a List
Building Retargeting Audiences
Installing the Facebook Pixel
Setting Up Events
Creating Custom Conversions
Verifying Your Pixel Setup
Measuring the Results of Your Ads
CHAPTER 4
Story: Separating the Amateurs from the Pros
Stand Out with Story
Why Stories and Facebook Make Such a Great Pair
The Right Time to Deliver Your Story
Product Always Follows Story
People Don’t Like to Be Sold To, But Enjoy Buying from People They Like
“I’m Not a Storyteller!”
Getting Your Story From Inside Your Head Into Your Ads
CHAPTER 5
Targeting Your Customers with Facebook Audiences
Smart Advertisers Know “Everyone” Isn’t Their Customer
Facebook’s Four Types of Audience Targeting
Custom Audiences
Building Custom Audiences from Customer Lists
Building Website Traffic Custom Audiences
Building Custom Audiences from Mobile App Activity
Building Custom Audiences from Offline Events
Building Custom Audiences from Facebook Sources
Using Facebook’s Artificial Intelligence to Build Similar Audiences
Using Detailed Targeting to Narrow Your Audience
CHAPTER 6
Using RFM to Sell to Customers Most Likely to Buy
Guest Author Brian Kurtz
R Is for “Recency”
F Is for “Frequency”
M Is for “Monetary”
RFM Is as Important Online as It Is Offline
Facebook Didn’t Invent Everything
CHAPTER 7
The First Building Blocks of Your Facebook Advertising Campaign
The Facebook Campaign Structure
Choosing the Perfect Campaign Objective
CHAPTER 8
Budgets and Bidding Strategies for Optimizing Your Facebook Campaigns
Daily vs. Lifetime Budgets
Choosing Delivery Type
How the Facebook Ad Auction Works
Choosing the Right Budget Amount
Campaign Bidding Strategies
CHAPTER 9
Dialing in Your Targeted Audience Using Ad Sets
Never Start Advertising to Cold (Unaware) Traffic
How Ad Sets Fit into Your Facebook Ad Campaign
Dialing in Your Facebook Ad Set
Setting Your Ad Schedule and Ad Spend Limits
Choosing Your Target Audience
Using Detailed Targeting to Build an Audience
Targeting Facebook Connections
Saving Audiences from the Ad Set Interface
“Where Are My Ads Seen?”
Exclusions and Block Lists
Optimization and Delivery
CHAPTER 10
Optimizing Your Ad Sets within Your Targeted Audience
Optimization and Delivery Basics
Every Campaign Type Has Different Optimization Settings
CHAPTER 11
Location, Location, Location: Facebook Placements
Automatic Placements
Devices
Placements
CHAPTER 12
Leveraging Creative in Your Ads to Maximize Response
The Elements of an Ad
Choices of Visual Media
Ad Formats
Your Primary Text
Call-to-Action Buttons
News Feed Video Technical Requirements
Video Thumbnails
Captioning Your Videos
Using Multiple Ads Per Ad Set
Specific Ad Configuration by Placement
Instant Experiences: Hyper-Fast Load When the Customer Clicks
CHAPTER 13
Sources of Creative Inspiration for Facebook Ads
How Important Is Creative to Advertising Success?
Ads from Competitors and Similar Businesses
Facebook Business Success Stories
Facebook Creative Hub
Facebook Ads Inspiration
CHAPTER 14
Creating Your First Facebook News Feed Ad
Basic Campaign Setup
Creating a Video from a Still Image
Adding Your Ad Text, Headline, and Call to Action
Quick Shortcut for Creating Your First Ad Using an Existing Post
CHAPTER 15
The Strongest Persuader of All: Facebook Video
Guest Author Brandon Boyd
Interruption vs. Direct Offer
The Three Cs of Creating Thumb-Stopping Content
The Content Creation Matrix: The Simple Guide to Creating Compelling Video Content
Why Use Video?
Facebook Is Making Video Easy
Video Lengths for Ads
Video Styles
CHAPTER 16
Creating Killer Ad Creatives That Reflect Your Hook
Guest Author Molly Pittman
Six Creative Must-Haves
What Not to Do
Grades and Report Cards
Analyzing Creatives that Work
Working with a Designer
Telling a Story with Your Creatives
Ad Creative Checklist
Analyzing Creatives that Don’t Work
Getting Inspired
CHAPTER 17
How I Know When My Copy Is Ready—Power Questions
Guest Author Ryan Deiss
- Novel, Unique, and Distinctive
- Simple and Easy
- Triggering a Desire
- Pre-exposure
- Mental Links and Associations
- Open Loops
- Portals
The Seven Questions Summary
CHAPTER 18
Capturing Leads Using Facebook Lead Ads
Getting Started with Lead Form Ads
Retrieving Your Leads
CHAPTER 19
Converting Clicks to Facebook Messenger Conversations
Guest Author Larry Kim
What Are Facebook Click-to-Messenger Ads?
When to Use Facebook Click-to-Messenger Ads
Creating Click-to-Messenger Ads in Ad Manager
Creating Click-to-Messenger Ads in MobileMonkey
What Are Facebook-Sponsored Message Ads?
When to Use Facebook Sponsored Messages
Creating Sponsored Messages Ads in MobileMonkey
CHAPTER 20
The Anatomy of a Facebook Retargeting Campaign
The Structure of a Retargeting Campaign
Retargeting Users Who Visit Your Website
Retargeting Users Who Engage with Your Video Ad
Retargeting Users Who Abandon Facebook Lead Forms
Retargeting Is Not Just for Prospecting
CHAPTER 21
Using Deep Funnel Marketing™ to Make Your Customers See You Everywhere
How Does the Deep Funnel Relate to My Business?
The Customer Awareness Timeline and Deep Funnels
Facebook Is an Interruption Media
Basic Deep Funnel Marketing Strategies for Top of Funnel
Launching Your Article Strategy Prospecting Campaign
Creating Your Initial Prospecting Ad Set
Creating Your Initial Prospecting Ads
Creating Your Article Strategy Nurturing Campaign
Deep Funnel Marketing Video Strategy
Creating Your Initial Video Strategy Prospecting Ad Set
Creating Your Initial Video Strategy Prospecting Ad
Creating Your Next Two Video Strategy Prospecting Ads and Ad Sets
Creating Your Video Strategy Nurturing Campaign
Read: The Standard for Portfolio Management Fourth Edition by PMI Review
CHAPTER 22
Advanced Deep Funnel Marketing™ Strategies
Nurturing Campaigns Aren’t Just for Retargeting Facebook Traffic
Ad Content in Your Deep Funnel
Website Assets for Your Deep Funnel
Setting Up Deep Funnel Nurturing Audiences
Setting Up a Deep Funnel Nurturing Campaign
Setting Up Deep Funnel Ad Sets, No Sequence
Setting Up Deep Funnel Ad Sets: URL-Based Sequence
Setting Up Deep Funnel: Time-Based Sequence
Setting Up Deep Funnel Audiences for a Time-Based Sequence
Setting Up Deep Funnel Ad Sets for a Time-Based Sequence
CHAPTER 23
Blueprints and Strategies to Help You Launch Campaigns Quickly
Prospecting Strategies for Cold Audiences
Campaign Strategies for Specific Objectives
Specific Audience Strategies
CHAPTER 24
The Product Launch Formula and Facebook
Guest Author Jeff Walker
Anticipation (and Turning Your Marketing into an Event)
Pre-Launch Content #1: The Opportunity
Pre-Launch Content #2: Transformation
Pre-Launch Content #3: Ownership
Launch Day (and the OpenCart)
Your Post-Launch Sequence
The Launch Conversation
Your Launch
CHAPTER 25
Choosing the Best Facebook Funnel for You
Guest Author David Nadler
The Lead Magnet Funnel
The Mini Course Funnel
The Free-Plus-Shipping Funnel
The Assessment or Quiz Funnel
The Challenge Funnel
The On-Demand Webinar Funnel
How to Quickly Choose a Funnel
CHAPTER 26
Boosting Posts and Unicorns Guest Author Dennis Yu
Get the Results
Switch-Boost
Greatest Hits
Content Library
Funnel
CHAPTER 27
Keeping Track of Your Money and Results
Common Advertising Terms
How to View Reporting
The Breakdown Dropdown
Reporting in Ads
Offline Event Reporting
CHAPTER 28
How to Increase Conversions and Decrease Advertising Costs Over Time
What Testing Can Do
Why Test?
Achieving Statistical Significance
What Should You Test?
Setting Up Dynamic Creative Tests
Setting Up Multiple Text Option Tests
Performing A/B Split Testing
CHAPTER 29
Troubleshooting Common Facebook Advertising Issues
When You’re Not Seeing Conversions Reported
What to Do When Your Ad Performance Declines, aka Ad Fatigue
Combatting Ad Fatigue
What to Do When Your Campaign Costs Are Too High
What to Do When There Are Low (or No) Impressions of Your Ad
What to Do When You Have an Ad Disapproved
What to Do When You Have Ads Stuck in Review
CHAPTER 30
Taking Scary Steps When the Bridge Isn’t Yet Visible
APPENDIX
Major Facebook Ad Updates that Experienced Advertisers Need to Know
Privacy, Transparency, and Targeting
Transparency of Political, Social, and Election Ads
Platform and Interface Changes
Placements and Media
Conclusion
Acknowledgments
About the Authors
Perry Marshall
Where to Buy
You can buy the Ultimate Guide to Facebook Advertising Fourth Edition by Perry Marshall at Amazon and other reputable online stores.
Edition
The publisher the Ultimate Guide to Facebook Advertising 4th edition (fourth edition) in Kindle and Paperback versions. You can get it at Amazon. Some online bookstores also sell the e-book version. Buyers even can get special deals, such as free shipping, and save up to 10 percent using Plum Plus.
In addition to the digital book format that we have presented above, there are other versions that are liked and sought after by students. PDF file name. Can be seen by using the Acrobat Reader application. Usually, books that have become PDF formats can be read by many people for free.
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