Table of Contents
Retailing Management 11th Edition, review, pdf, ebook, epub, kindle, and free download is one of the best books about the retail business. It has been updated since the last edition with new information and coverage. It explains how the retail world has changed and what things need to be done in the current era. The authors elaborate on the strategic method for different types of retailers, ranging from small-scale retailers to bigger ones. Moreover, this book also contains the importance of big data and how to analyze it. The use of social media is emphasized with the hope of creating better communication between retailers and buyers.
What about the pandemic? Covid-19 has created a sluggish economy in recent years. Fortunately, Retailing Management 11th Edition also covers this topic. It explains how covid-19 has impacted the retail world, and what kind of strategy should be applied in this difficult situation. Amazon’s Just Walk Out technology is also explained, so are Wayfair’s and H&M strategies. Retailing Management Eleventh Edition provides an e-learning platform called Connect. With Connect, readers will be able to learn about this subject in a more interactive way.
Retailing Management 11th Edition consists of four sections with each section separated into several chapters. The first section is the world of retailing. Here, the authors wrote about the various types of retailers with the highlights on digital retailing. The second section is about the needed strategy in the retail world, including financial and location strategy. The third section is about merchandise. It explains the best way to manage the merchandise planning process. The last section is about HR or human resources. But it also elaborates the importance of store management. All of these chapters are written in a way that makes the readers understand them easily.
Published by McGraw Hill, this book is authored by Prof M. Levy, Prof B. Weitz, and Prof D. Grewal. All of them are experts in the field, working in prestigious institutions such as Babson College of Business. This book is definitely a must-have source if you want to upgrade your knowledge in retail world. The price of the book is absolutely worth it. The hardcover version is around $165 while the loose-leaf version Used books are much cheaper. On Amazon and other websites, you can get it for $42. The e-book or e-textbook is also available at a price around $93 on sites like VitalSource. Furthermore, the free PDF version is quite hard to be download. That’s why it’s better to just buy Retailing Management 11th Edition be it in hardcover version or e-book.
Table of Contents
About the Authors
Section I The World of retailing
CHAPTER 1 INTRODUCTION TO THE WORLD OF RETAILING 4
What Is Retailing? 6
The Retailer’s Role in a Supply Chain 6
Retailers Create Value 6
Costs of Channel Activities 7
Retailers Perform Wholesaling and Production Activities 8
Differences in Distribution Channels around the World 9
Economic and Social Significance of Retailing 10
Role in Developed Economies 10
Role in Developing Economies—The Base of the Pyramid 10
Retailing View 1.1: Seeing Opportunities at the Base of the Pyramid 11
Role in Society 11
Retailing View 1.2: Whole Foods and John Mackey The Birth of the Organic Supermarket 14
The Growing Importance of Retailing and Retailers 14
Evolution of the Retail Industry 14
Growth of Retail Analytics 15
Retailing View 1.3: Home Depot Is Winning on Nearly Every Metric. How Is It Doing So? 16
Accelerated Shifts Due to the COVID-19 Pandemic 18
Management and Entrepreneurial Opportunities 20
Management Opportunities 20
Entrepreneurial Opportunities 20
Retailing View 1.4: Jeff Bezos, Founder of Amazon 21
The Retail Management Decision Process 23
Understanding the World of Retailing— Section I 23
Developing a Retail Strategy—Section II 24
Implementing the Retail Strategy—Sections III and IV 25
Key Terms 27
Get Out and Do It! 27
Discussion Questions and Problems 28
Appendix 1A Careers in Retailing 28
Chapter Endnotes 31
CHAPTER 2 TYPES OF RETAILERS 34
Retailer Characteristics 36
Type of Merchandise 36
Variety and Assortment 38
Services Offered by Retailers 39
Prices and Cost of Offering Breadth and Depth of Merchandise and Services 39
Food Retailers 39
Retailing View 2.1: Grocery Shopping as . . . ? 41
Warehouse Clubs 44
Convenience Stores 45
Online Grocery Retailers 46
General Merchandise Retailers 47
Department Stores 47
Retailing View 2.2: Experience Marketplaces as Today’s Department Store 49
Full-Line Discount Stores 49
Category Specialists 50
Specialty Stores 52
Retailing View 2.3: High-End Hand-Me-Downs: The Diverse Drivers of Modern Resale Markets 54
Extreme-Value Retailers 55
Off-Price Retailers 56
Retailing View 2.4: Loving the Deals, the Fun, and the Convenience of Off-Price Retailers 57
Service Providers That Use Retailing Principles 58
Simultaneous Production and Consumption 59
Types of Ownership 60
Independent, Single-Store Establishments 60
Corporate Retail Chains 61
Key Terms 63
Get Out and Do It! 63
Discussion Questions and Problems 64
Chapter Endnotes 64
CHAPTER 3 Digital Retailing 68
The 7C Framework of Digital Retailing 69
Core Goals 69
Retailing View 3.1: The H&M Website, Designed for Selling Fast but Also Communicating Transparently 70
Context Elements 71
Retailing View 3.2: Lemons Are to Lemonade as Distressed Retailers Are to Success for Retail E-commerce Ventures 75
Mobile and Social Retailing 76
Mobile Retailing 77
Social Media–Based Retailing 80
Retailing View 3.3: Something for Everyone: Shopping through Facebook Shops 82
Types of Media 85
Paid Media 86
Owned Media 86
Retailing View 3.4: TikTok Provides Both a Candy Challenge and a Candy Solution for One Small Retailer 87
Earned Media 88
Influencer Marketing 89
Assessing the Efficacy of Influencers 89
Types of Influencers 92
Ethical Considerations for Influencer Marketing 92
How Retailers Engage Their Customers 93
Listen–Analyze–Do Framework 93
Retailing View 3.5: Does I and Love and You Love Amazon Attribution? 98
Key Terms 102
Get Out and Do It! 103
Discussion Questions and Problems 103
Chapter Endnotes 103
CHAPTER 4 Multichannel and Omnichannel Retailing 106
Relative Strengths of Retail Channels 108
In-Store Retailing 108
Internet Retailing 109
Retailing View 4.1: Selling Lululemon through Mirror Devices 110
Retailing View 4.2: H&M Introduces Real-Time Product Selling 112
Mobile Retailing 114
Social Retailing 115
Catalog and Other Nonstore Channels 115
Retailing View 4.3: Avon’s App-Driven Digital Strategy 117
Opportunities Facing Multichannel and Omnichannel Retailers 118
Challenges Facing Multichannel and Omnichannel Retailers 120
Multichannel and Omnichannel Supply Chains and Information Systems 120
Consistent Brand Image across Channels 120
Merchandise Assortment 120
Not all of us share information about the book’s table of contents. You can read about it on the official page of the seller of this 11th edition of the book.
About of Author
A lot of information presents about the author of this book. One of them is the Amazon website.
Here’s a little bit about the author’s profile.
Michael Levy, Ph.D. (Ohio State University), is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College and Distinguished Scholar in Residence, Daniels College of Business, University of Denver.
Dhruv Grewal, Ph.D. (Virginia Tech), is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing and e-commerce, marketing research, the broad areas of value-based marketing strategies, services and retailing, and pricing.
Barton A. Weitz received an undergraduate degree in electrical engineering from MIT and an M.B.A. and Ph.D. in business administration from Stanford University.
From the three authors of the book above, you can already conclude that this 11th edition of the book is the best.
- Publisher : McGraw Hill; 11th edition (January 31, 2022)
- Language : English
- Hardcover : 672 pages
- ISBN-10 : 1264157444
- ISBN-13 : 978-1264157440
- Item Weight : 24 pounds
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